[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.eliosvos.cz\/proc-supermarkety-valcuji-maloobchodniky\/#Article","mainEntityOfPage":"https:\/\/www.eliosvos.cz\/proc-supermarkety-valcuji-maloobchodniky\/","headline":"Pro\u010d supermarkety v\u00e1lcuj\u00ed maloobchodn\u00edky","name":"Pro\u010d supermarkety v\u00e1lcuj\u00ed maloobchodn\u00edky","description":"A\u010d se to mnoha lidem nel\u00edb\u00ed, v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f si rad\u011bji dojde do supermarketu ne\u017e do mal\u00e9ho kr\u00e1mku. D\u016fvod\u016f pro toto jedn\u00e1n\u00ed je hned n\u011bkolik. Prvn\u00edm z nich je snadn\u00e1 dostupnost ve\u0161ker\u00e9ho zbo\u017e\u00ed na jednom m\u00edst\u011b. P\u0159eci jen je mnohem pohodln\u011bj\u0161\u00ed koupit v\u0161e najednou, ne\u017e tady j\u00edt do zelin\u00e1\u0159stv\u00ed, potom t\u00e1mhle do masny, nakonec do ... Read morePro\u010d supermarkety v\u00e1lcuj\u00ed maloobchodn\u00edky<\/span><\/a>","datePublished":"2019-10-26","dateModified":"2023-06-06","author":{"@type":"Person","@id":"https:\/\/www.eliosvos.cz\/author\/#Person","name":"","url":"https:\/\/www.eliosvos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c192bfd1262e8256fe3eac43754b6ece89624ea6667e488d9445cc2d04372644?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c192bfd1262e8256fe3eac43754b6ece89624ea6667e488d9445cc2d04372644?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"eliosvos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.eliosvos.cz\/wp-content\/uploads\/img_a356064_w3883_t1570869089.jpg","url":"https:\/\/www.eliosvos.cz\/wp-content\/uploads\/img_a356064_w3883_t1570869089.jpg","height":0,"width":0},"url":"https:\/\/www.eliosvos.cz\/proc-supermarkety-valcuji-maloobchodniky\/","about":["Firmy"],"wordCount":497,"articleBody":"A\u010d se to mnoha lidem nel\u00edb\u00ed, v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f si rad\u011bji dojde do supermarketu ne\u017e do mal\u00e9ho kr\u00e1mku. D\u016fvod\u016f pro toto jedn\u00e1n\u00ed je hned n\u011bkolik. Prvn\u00edm z nich je snadn\u00e1 dostupnost ve\u0161ker\u00e9ho zbo\u017e\u00ed na jednom m\u00edst\u011b. P\u0159eci jen je mnohem pohodln\u011bj\u0161\u00ed koupit v\u0161e najednou, ne\u017e tady j\u00edt do zelin\u00e1\u0159stv\u00ed, potom t\u00e1mhle do masny, nakonec do drogerie, abychom si pak v z\u00e1v\u011bru vzpomn\u011bli, \u017ee jsme v zelin\u00e1\u0159stv\u00ed je\u0161t\u011b n\u011bco zapomn\u011bli koupit. Dal\u0161\u00ed v\u00fdhodou potom je, \u017ee \u010dlov\u011bk m\u00e1 \u010das si v klidu v\u0161e proj\u00edt a prohl\u00e9dnout si, co kde je, jak\u00e9 jsou novinky a \u010dasto i produkty r\u016fzn\u00fdch zna\u010dek na jednom m\u00edst\u011b. Tak\u00e9 placen\u00ed jde mnohem rychleji, kdy\u017e se n\u00e1kup jen vylo\u017e\u00ed na p\u00e1s, ne\u017e kdy\u017e n\u00e1m nap\u0159\u00edklad \u0159ezn\u00edk bal\u00ed a v\u00e1\u017e\u00ed ka\u017ed\u00fd kousek masa. S t\u00edm jde ruku v ruce i jak\u00e1si anonymita, kterou ocen\u00ed p\u0159edev\u0161\u00edm introverti. V mal\u00fdch kr\u00e1mc\u00edch bylo b\u011b\u017en\u00e9, \u017ee majitel sv\u00e9 z\u00e1kazn\u00edky znal jm\u00e9nem a b\u011bhem odbavov\u00e1n\u00ed si s nimi i pov\u00eddal. Ve velk\u00fdch supermarketech nakupuje tolik lid\u00ed a v\u0161e jde tak rychle, \u017ee prodava\u010di opravdu nemaj\u00ed mo\u017enost si zapamatovat ka\u017ed\u00e9ho z\u00e1kazn\u00edka. To vyhovuje t\u011bm, kte\u0159\u00ed necht\u011bj\u00ed, aby se prodava\u010d v\u011bd\u011bl, co maj\u00ed nap\u0159\u00edklad dnes k ve\u010de\u0159i. Pouk\u00e1zat tak\u00e9 mus\u00edme i na reklamu. Zat\u00edmco mal\u00e9 kr\u00e1mky obvykle nemaj\u00ed pen\u00edze na to, aby si zaplatily reklamu nap\u0159\u00edklad v m\u00edstn\u00edch novin\u00e1ch, a spol\u00e9haj\u00ed hlavn\u011b na doporu\u010den\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f, pro velk\u00e9 spole\u010dnosti vlastn\u00edc\u00ed supermarkety to nen\u00ed probl\u00e9m. Mohou si zaplatit reklamu v hlavn\u00edm vys\u00edlac\u00edm \u010dase v celost\u00e1tn\u00ed televizi, kde mohou lidem \u0159\u00edci, o kolik je u nich zbo\u017e\u00ed levn\u011bj\u0161\u00ed ne\u017e u konkurence. A to n\u00e1s p\u0159iv\u00e1d\u00ed k posledn\u00edmu bodu. Za nejd\u016fle\u017eit\u011bj\u0161\u00ed se ov\u0161em d\u00e1 pova\u017eovat cena. Nalijme si \u010dist\u00e9ho v\u00edna, v mal\u00fdch obchodech zkr\u00e1tka nejsou schopni cen\u00e1m v supermarketech p\u0159\u00edli\u0161 konkurovat. Je to z jednoho prost\u00e9ho d\u016fvodu: supermarkety odeb\u00edraj\u00ed v\u011bt\u0161\u00ed mno\u017estv\u00ed zbo\u017e\u00ed, maj\u00ed tedy mno\u017estevn\u00ed slevy, na kter\u00e9 majitel\u00e9 mal\u00fdch kr\u00e1mk\u016f nedos\u00e1hnou. Proto jsou supermarkety schopny nab\u00eddnout krom\u011b b\u011b\u017en\u00fdch cen i r\u016fzn\u00e9 slevov\u00e9 akce, na kter\u00e9 lid\u00e9 opravdu sly\u0161\u00ed. Jak se zd\u00e1, nemaj\u00ed mal\u00e9 kr\u00e1my proti sv\u00fdm v\u011bt\u0161\u00edm konkurent\u016fm moc \u0161anc\u00ed. P\u0159esto v\u0161ak maj\u00ed sv\u00e9 oddan\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed na n\u011b nedaj\u00ed dopustit. A to je dob\u0159e, nebo\u0165 by byla \u0161koda, kdyby skon\u010dili jen kv\u016fli tomu, \u017ee je \u201ep\u0159ev\u00e1lcuj\u00ed\u201c giganti. 3.3\/5 - (9 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d supermarkety v\u00e1lcuj\u00ed maloobchodn\u00edky","item":"https:\/\/www.eliosvos.cz\/proc-supermarkety-valcuji-maloobchodniky\/#breadcrumbitem"}]}]